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Posts Tagged ‘Global out-of-home (OOH)’

Global Out-of-Home Media Revenues Up 6.2% in 2016, Marking Strongest Growth Since 2007; Consumer OOH Exposure Time Up 1.5% For Third Consecutive Year

Global out-of-home (OOH) advertising revenues, including all traditional, digital and ambient media platforms, grew an estimated 6.2% to $49.23 billion in 2016, the fastest growth rate in nine years, according to new research from PQ Media.

Key growth drivers included the rise in real-time information via digital signage during the Summer Olympics, which led to higher consumer engagement with OOH media, as well as the strength of traditional OOH, particularly in transit locations, as brands sought to reach on-the-go consumers with media void of ad-skipping technology.
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2017/01/12
 
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